6. 12 Content Marketing Ideas for Lawyers

BY

Steve Glaveski

A solid personal brand helps us build this connection with people we haven’t even met yet, and results in more inbound opportunities and billable work.

But most lawyers rely on organic personal brand building, which extends mostly to reputational clout within existing networks, occasionally speaking at a conference, and the rare media appearance. There are many more effective methods lawyers can use to cultivate a personal brand that will put them head and shoulders above the crowd.

The old adage that content is king still rings true. The king isn’t dead. He’s alive and kicking and more influential than ever.

--- Website: www.newlawacademy.com

Email me: steve@collectivecamp.us

about the author

Steve Glaveski is a Harvard Business Review contributor on all things high-performance at work. He is the author of Employee to Entrepreneur (Wiley, 2019), and co-founder of Collective Campus, the boutique consultancy behind NewLaw Academy that has generated millions of dollars selling discretionary services to many of the biggest organizations in the world - without the benefit of an established brand,pre-existing relationships, a corporate card, or a large team. Steve previously consulted to the likes of King & Wood Mallesons, Mills Oakley, and Cornwalls, and worked in consulting for EY and KPMG.

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